# $NECTAR Token

The Nectar token will be the rewards token that is awarded to the end user upon completion of an advertisers offer in addition to the publisher's native rewards.&#x20;

These tokens can be used in the Nectar Rewards Marketplace and will help create a competitive moat. We envision an entire economic ecosystem developing around this token and marketplace as users accumulate tokens and publishers use them as another monetization lever to maximize revenue.
