I. Introduction

This litepaper is a simplified first-look at Nectar and it's underlying value proposition - the Open Ads Protocol.
​Nectar was founded as the proof-of-concept product for the Open Ads Protocol.
Nectar is a web3-native in-game rewards platform that helps web3 game developers make more money and web3 marketers find more customers. Game developers can reward their users in the game's native currency for participating in 3rd-party offers in a web3-native way by installing the Nectar SDK..
The Open Ads Protocol is an open, permissionless and sufficiently decentralized protocol for connecting advertisers and publishers to distribute and monetize their products. It is the underlying foundation that will power Nectar and hopefully all of advertising in web3.
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