IV. The Open Ads Protocol

The Open Ads Protocol is an open, permissionless and sufficiently decentralized protocol for connecting advertisers and publishers to distribute and monetize their products.
The OAP is built to support many different clients and applications that want to plug into its graph of publishers and advertisers. The OAP is built initially by the Nectar team but will progressively open up to more developers and contributors over time.
Read on for a description of what can be built on the OAP, the most up to date information on how to build on top of the OAP, the $OAP token, and more.