Technical Architecture

The Open Ads Protocol and its proof-of-concept platform, Nectar, operate within a carefully designed technical architecture aimed at creating a secure, scalable, and efficient advertising ecosystem.
While the system is built on a robust technical architecture, we emphasize simplicity and user-friendliness. Regardless of whether it's a user interacting with ads in a web3 game or an advertiser bidding for ad space, the technical intricacies are concealed behind a seamless and intuitive interface provided by the Nectar platform and our high performance validators.