Technical Architecture

The Open Ads Protocol and its proof-of-concept platform, Nectar, operate within a carefully designed technical architecture aimed at creating a secure, scalable, and efficient advertising ecosystem.
Built on the Ethereum blockchain first and eventually on all EVM compatible blockchains, OAP leverages the robustness and maturity of the Ethereum platform to provide high-level security and transparency for all transactions within the system. Ethereum's decentralized architecture fosters trust among participants, enabling direct peer-to-peer interactions and reducing the need for intermediaries.
Integral to our ecosystem is the OAP token, an ERC-20 token on the Ethereum network. This token standard ensures compatibility with a broad array of existing infrastructure like wallets and exchanges, while also facilitating interoperability with other Ethereum-based applications.
A suite of smart contracts, written in Solidity and deployed on the Ethereum blockchain, underpin OAP's operations. They handle the pivotal processes of ad bidding, ad exchange, and token transfers:
A High-Level Overview of The Open Ads Protocol
Nectar, our front-end application, interfaces with these smart contracts and presents a user-friendly experience. Built as a modern web2 application, Nectar simplifies interactions with the OAP for users, advertisers, and publishers.
Ad content storage leverages decentralized solutions such as IPFS. This ensures the availability and durability of ads while aligning with our vision of a fully decentralized system.
AI plays a critical role in the ad targeting process. Through advanced machine learning algorithms, the system analyzes data from users' crypto wallets to deliver personalized ads that resonate with their interests and behaviors.
While the system showcases a robust technical architecture, we emphasize simplicity and user-friendliness. Regardless of whether it's a user interacting with ads in a web3 game or an advertiser bidding for ad space, the technical intricacies are concealed behind a seamless and intuitive interface provided by the Nectar platform.